Give us a short profile of yourselfMy name is Marte Semb Aasmundsen and I’m 25 years old. I currently work as a graduate trainee/ junior account manager at
Why did you choose to do a secondment with Abchurch inAbchurch appealed to me because it performs financial PR and investor relations alongside corporate communication activities. The sector within which it operates is fast paced and ever-changing and it manages both its clients and its team with excellent skill. I wanted to experience City PR at a leading agency and Abchurch was therefore an obvious choice.
What types of projects did you get involved with?During my time with Abchurch, I got involved in a range of different projects from engaging with Private Client Investment Managers (PCIMs) to blogging and digital media. I drafted a press release for a clean tech client and spent time researching potential clients and developing pitch materials. I came in at the beginning of results season, which I was told is the busiest time of year, and it was exciting to experience it in practice.
Tell us about what you learntThroughout my two week secondment I gained a great deal of knowledge of how to practice corporate communication in
What are the biggest differences that you found between Consilio and Abchurch?The amount of time spent on potential clients and promotion is vastly different. The corporate landscape in
What are the biggest similarities between Consilio and Abchurch?Consilio and Abchurch are both mid-size, individually owned agencies that work in teams and put an emphasis on sharing knowledge.
How do corporate communications differ betweenThe corporate landscape in
Oslo and ? London
How do you feel the secondment will help you in your role when you return?I have gotten a throrough understanding of City PR and investor relations. My skill-set is amplified, especially in terms of IR. I found that the way in which Abchurch works in teams and how it organises the teams’ calendars through Outlook is useful. Additionally, they ‘hotdesk’ and change desks every few weeks which I think is a fantastic idea. You then keep a dynamic atmosphere in office.
How could other PR professionals benefit from a secondment with partner firms?After undertaking my secondment I would absolutely recommend other IPREX partners to do the same. Not only have I challenged my professional skills, I have been given an insight into how another agency organises its day. There are definitely many lessons I will bring back home.
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