Showing posts with label CIPR. Show all posts
Showing posts with label CIPR. Show all posts

Friday, 12 June 2015

Weekly Wrap Up: Big banks still don't get it

Bankers are fighting back against so-called banker bashing, according to The Times. But are they taking the correct approach?

Senior bankers have decided that it’s time to mount a campaign to push back against a range of policies that have led to extra costs and regulatory burdens. Quite rightly, bankers have pointed out that Government policies are affecting their ability to compete internationally.

Banks have not been very proactive in getting good publicity and this is part of the reason banker bashing is so pervasive. In a previous blogpost, we suggested it’s time for banks to take control of their narrative and highlight the importance of the banking industry to UK economy. But even that approach may not be enough to stem banker bashing: A recent slew of negative news suggests that the behaviour that led to the banker backlash is still a long way from being stamped out.

At the beginning of this month Barclays received some unwanted attention when an email sent by a second year analyst to incoming summer interns was leaked. The email, which had the subject line “Welcome to the Jungle”, included a “commandment” telling interns "I recommend bringing a pillow to the office (yoga mat works as well). It makes sleeping under your desk a lot more comfortable, in the very likely scenario that you have to do that."

The email couldn’t have come at a worse time: It was sent shortly after the suicide of a first year Goldman Sachs analyst who was said to be overwhelmed by the pressure of the 100-hour workweeks. It was one of numerous unexpected deaths or suicides of young bankers over the past couple of years.

Then this week, JP Morgan Chase & Co. Chief Executive Officer Jamie Dimon took a swipe at US Senator Elizabeth Warren, one of Washington’s most outspoken critics of the banking industry. Speaking at an industry event in Chicago, Dimon suggested that Warren, a former Harvard Law school professor who specialised in bankruptcy law, doesn’t “fully understand the global banking system.” This condescending remark will do nothing to endear bankers to the wider public.

Bad publicity for banks this month has certainly not been limited to the US. The trial of Tom Hayes, the alleged ring-leader of the Libor rigging case, has been making headlines in the UK. The trial has also revealed some pretty disturbing information about how banks operate, including an allegation that senior UBS bosses may have condoned the rate rigging.

The real problem therefore seems to be down to banking culture. The New York Times writes that “Wall Street has always thrived, in part, on its eat-or-be-eaten culture.” And there is no doubt that there is truth in this. But if banks want to turn around their image, which is really the only way to end banker bashing, serious steps need to be taken to find a new way to thrive. And this is not just about improving their public image – if the current culture is driving employees to criminal behaviour and even suicide, surely that is too high a price to pay – even for bankers.



This week, Abchaps attended a CIPR Speaker lunch where Kamal Ahmed, Business Editor of BBC News discussed his roll at the BBC and how PR’s can interact successfully with the organisation. We were a guest of UHY Hacker Young at the Small Cap Awards Dinner at the Grange Hotel as well as the China Outbound, What next for the UK event put on by Nabarro and Baker Tilly.



Lloyds Commercial Banking appointed Adrian White as Chief Operating Officer. Walker Crips hired Alison Pickup as Senior Investment portfolio Manager from Brewin Dolphin. PwC promoted Simon Hunt to UK Banking and Capital Markets Leader. Kevin Burrowes, additionally became Global Banking and Capital Markets Leader across the PwC international Network.



“Global Banking system” – We won’t even try to define this. If a Harvard Law professor can’t understand it, the rests of us don’t stand a chance.



This weekend, why not celebrate one of this City’s greatest exports, Gin? World Gin Day has been a part of London since 2009, and this year, Junipalooza sees 24 different distilleries presenting their wares from around the world.

Soho Food Feast returns to Wardour Street this weekend, with restaurants like Arbutus, Barrafina, and Ducksoup taking the opportunity to leave the confines of their kitchens and create a street party for a good cause.

Finally, London is one of the greenest major cities in the world, and to celebrate, this weekend sees Open Garden Squares unlock some of the hidden gems of our city. In total, 200 spaces usually closed to the public are being opened, so enjoy these tranquil settings whilst you recover from the weeks excesses.

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Tuesday, 25 September 2012

Is social media an appropriate tool for corporate communication?

The CIPR’s event "Is social media an appropriate tool for corporate communication?" hosted by law firm TLT LLP, started off with a great breakfast spread and light socialising before diving into the world of online communications. The panel included Drew Benvie (CEO UK of Hotwire), Nick Masters (Head of Online, PwC), Ian Burge (External Communications Manager, Standard Charter) and Graham Shaw (Partner, TLT LLP).


Drew Benvie stressed the fundamentals of social media in a corporate context are Influencers, Insight and Innovation, the "three I's". Ian Burge further explained that constant, consistent and open engagement is a vital element of a corporate social media strategy. But how do you actually successfully practice what you preach?


The Budget is always a big date in the corporate calendar because of its impact on Tax, and Nick Masters of PwC explained how they ran live coverage through a variety of their digital channels in order to provide real-time commentary and opinions about the implications. PwC made excellent use of social media to engage with its stakeholders at this important time. Proving to be highly effective with increased media coverage, Nick Masters even experienced a significant decrease in journalist calls as they were offered information through online platforms.
 

Some interesting legal matters were also raised, including the implementation of social media use policies: when does an employee have a right to privacy and what counts as communicating in a public forum? Where social media is concerned, and with complicated privacy settings on many social sites, the lines can be very blurry. Graham Shaw, an employment law specialist, said that in order to minimise the risk of reputational damage and breaches of confidentiality, an organisational social media policy needs to be established, preferably with input from the PRs and those who will be implementing the social strategy. 
 

The concluding message from the board of speakers was “don’t be scared of social media” – there is a lot of unchartered water so you won’t always know what the outcome will be, but it will usually be good. While the panellists accepted that some companies prefer to be private with their affairs, they maintained that listening is an integral part of a social strategy, giving companies an awareness of what is being said about them online. If you don’t try using social media as part of your communications strategy, you will never experience the potential results.


@IanBurgePR
@nickmasters


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Tuesday, 13 October 2009

CNB Seen

Today, Simone and I attended the ever-popular CIPR Speakers Lunch with guest Geoff Cutmore. Geoff is anchor of CNBC Europe and presenter of Squawk Box Europe, a programme that has yielded good coverage for a number of Abchurch’s clients. Geoff gave an interesting overview of how business news is a booming industry and particularly digital against the decline in print advertising. He then went on to describe CNBC, whose digital offering was launched in 2006, as a ‘three-legged stool’ with a leg each in the financial hubs of London, Singapore and New York.


CNBC Europe starts at 5am and the channel has had over 3,000 CEO’s and market commentators on it with around 3.3m viewers per week. The channel is most interested in speaking with listed companies but Geoff acknowledged that they have a great deal of airtime to fill and so are always interested in hearing from any company with a strong story or angle. The one overriding piece of advice he gave when preparing clients to appear on the channel was to ensure that they understand why they were coming on to speak in the first place and the wider importance of the role their company plays in the sector and issue being discussed.


Mark

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