Tuesday 13 October 2009

CNB Seen

Today, Simone and I attended the ever-popular CIPR Speakers Lunch with guest Geoff Cutmore. Geoff is anchor of CNBC Europe and presenter of Squawk Box Europe, a programme that has yielded good coverage for a number of Abchurch’s clients. Geoff gave an interesting overview of how business news is a booming industry and particularly digital against the decline in print advertising. He then went on to describe CNBC, whose digital offering was launched in 2006, as a ‘three-legged stool’ with a leg each in the financial hubs of London, Singapore and New York.

CNBC Europe starts at 5am and the channel has had over 3,000 CEO’s and market commentators on it with around 3.3m viewers per week. The channel is most interested in speaking with listed companies but Geoff acknowledged that they have a great deal of airtime to fill and so are always interested in hearing from any company with a strong story or angle. The one overriding piece of advice he gave when preparing clients to appear on the channel was to ensure that they understand why they were coming on to speak in the first place and the wider importance of the role their company plays in the sector and issue being discussed.


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