Friday 9 October 2009

Word of the Week: Social Small Talk

This week I spotted a great example of City folk getting in on the social media scene. Alistair Dawber reported in his Small Talk investment column on Monday on Imaginatik, an AIM listed tech company whose software allows organisations to connect with their staff to collect & analyse cost saving ideas. Dawber was questioning why, after announcing a big contract win, the client was not named, even though other big brands, including Coca-Cola and Xerox are acknowledged as clients. Social media, rather than being all about twitter or Facebook, is about starting and maintaining a conversation, which CEO Mark Turrell was quick to realise. Spotting the news story moments after it was published, thanks to Google Alerts; he was able to immediately respond to Alistair’s questions in the Comments section of the article online. Whether ICIS, Imaginatik’s financial tech-specialist PR firm, had anything to do with encouraging their client to interact in this way is unclear, but I suspect that actually the idea of starting conversations and building relationships is rooted deep within the nature of Imaginatik itself. If clients are nervous about tweeting or don’t know Wordpress from a wiki, perhaps a simple online response to journalists could be the first baby steps into Social Media in the City.


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