Wednesday 6 May 2009

New York New York

Bozzy and I are getting ready for IPREX's global conference in New York City. Abchurch are regulars at these conferences, which bring together our network of like-minded PR partners from all over the world. This year's theme is "Multinational Issues in a Multimedia World." We'll be discussing social media at Google, the economic crisis at Bloomberg, and how global companies are handling the toughest PR issues at New York University.

Always keeping an eye on green issues, we are looking forward to the kick off dinner with a discussion on PR opportunities surrounding climate change, featuring Andrew McKeon, Principal of carbonRational, a consulting firm which provides corporations with the tools for building sustainable enterprises.

The main event is a panel discussion starring eight heads of Corporate Communications at Top Fortune 500 global companies including GE, Pfizer and MasterCard. We will be asking how the global economic crisis is changing the way the world's biggest corporations communicate with their stakeholders. What do they see as major global communications issues now and in the future?

Most excitingly, the lovely team at Makovsky have organised one of the top Google Exec’s to talk about how Web 2.0 is changing the way we communicate across the globe. The talk will be followed by a tour of Googleplex East, the search giant’s NY HQ, complete with air hockey, pool tables, quizzically named ‘Google Snacks’ and giant exercise balls rolling across the office. What were we supposed to be discussing again…?


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