The key to the financial success, is part owed to the publication’s usage of digital media and their reaching out to digital audiences. Just four years after it switched to its metered pay model, the publication has reached 1 million digital-only subscribers. Additionally, digital advertising grew by 14.2 per cent.
As traditional media giants such as the New York Times begin shifting their focus to the digital space, it is the time for communicators to really start thinking about how to change their content strategy accordingly, to navigate the evolving media landscape.
For the time being, traditional print outlets remain fundamental and extremely relevant to gaining public attention, as readers look for detailed opinion and investigative stories. However, as more people begin using the digital space as their primary platform for sourcing news and content, it is vital to ensure that companies create press material that is not only interesting but also digital friendly. In addition to creating detailed press materials for traditional outlets, it is important to also attend to the needs of the online journalists. Short, snappy, press releases with searchable titles help win these kind of journalists.
Companies also need to ensure that press materials are mobile friendly. Earlier this week, Ofcom reported that smartphones have now surpassed laptops to become the most popular way to browse the internet in the UK. In addition to written content, easily digestible videos are bound to win the attention of mobile audiences. For companies, that means it becomes vital to have spokespeople that ooze charm in front of the camera whilst re-iterating their key messages. News outlets such as the Financial Times and Wall Street Journal are increasing their use of video stories and this trend is likely to continue so whether you are a CEO of a FTSE 100 or an exciting start-up consider your digital presence more than ever!
This week, Abchaps hosted a market lunch, discussing the trends of the London IPO market. With guests attending from different walks of City life, various topics were raised including the future of AIM, current hot sectors and how London can continue to attract overseas companies to list in the UK.
Peel Hunt have appointed Paraag Amin as Technology Analyst in the Company’s Research Team. Investec Wealth & Investment have made four appointments to its research team. Dominic Barnes as a Fixed Income Portfolio Manager, Esther Gilbert as a Fixed Income Analyst and Marcus Blyth and Adrian Todd as Find Selection Specialists.
Content strategy- the practice of planning content creation, delivery, and the governance of useful, usable content.
If you are a fan of the Romans and their choice of entertainment, head down to The Guildhall Yard, London’s only Roman amphitheatre for the Gladiator Games. Brought to you by the Museum of London, it was here that gladiators fought 2,000 years ago, and in a somewhat less brutal re-enactment of those devastating battles, fighters will gather to prove their physical supremacy and secure their future.
The London Korean Festival is being held at Trafalgar Square this Sunday. The event will showcase the country’s creative talents, with entertainment on the day including a K-pop concert, culinary displays, creative workshops, screenings and more.
Join Dr Matthew Green on Saturday for a walking tour centred around South Bank for some education & exercise! Dr Green, a historian, broadcaster and author of London: A Travel Guide through Time, will lead a group of modern-day Londoners for a tour of Shakespearean London. Over the afternoon, the group will learn of the violence offered to audiences at the Globe and early use of special effects, visit a Southwark stew (the Clink prison) and learn about the unexpectedly rarefied world of London’s disappeared tobacco houses.
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