Britain is losing out on an estimated £1.2bn each year form a loss of Chinese tourist trade, as tourists are flocking to other European countries like France and Germany who have “easier” entry rules and requirements. In 2011 according to figures from the World Tourism Organisation around 1.1m Chinese visited France, 637,000 to Germany and only 149,000 to Britain. The spending power of Chinese tourists and the resulting impact on the UK economy is undisputed, especially when you consider that on Boxing Day alone they spent £1,310 per sale compared to £120 by the average British shopper. This would instantly benefit the British retail sector, as well as having knock-on benefits for the hospitality and transport industries.
Simon Walker, director-general of the Institute of Directors, said: “It is clearly a good thing for visitors to come to a country and spend their money. Products are sold, services are bought and jobs are created as a result.”
UK Visa Red Tape

Higher Education
Not only is the cumbersome visa process reducing the number of tourists to the UK, migration targets are damaging the reputation of one of our export strengths; Higher Education. Numerous chairmen of parliamentary committees have written to the Prime Minister urging him to remove overseas student numbers from migration targets. These students are not only providing short term economic benefit whilst they are studying, but they need to be viewed as our trading partners of the future. We as a country need to grow and cultivate our business links with the undeniable economic power house that is China.
Relaxing the Restrictions

Simplifying the visa process is in the best interest of British trade, competitiveness and future growth. If we get this wrong we could very well lose the global race for Chinese commerce, investment, spending and talent.
Toby
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