Thursday, 31 December 2009
All I want for 2010: A view from an expert
AIM is ending a tough year on a higher note, but it remains a challenging environment for investors and advisers. 2009 has been an evolutionary year. The ‘fittest’ AIM companies have survived in a year that saw over 250 companies leave the market. As 2009 draws to a close, it is heartening to see that the rate of those leaving the market appears to be slowing.
For advisers, the most coveted present under the financial Christmas tree remains the IPO. They were frustratingly elusive in 2009, which from a capital raising perspective, was dominated by secondary placings and rights issues. But the broader investment and advisory markets must be buoyed by the recent Gartmore and Better Capital IPOs. The simple concept that investors are now ready to invest in fund management and turnaround businesses is itself a meaningful statement and we hope a signs of things to come. All we want for 2010 is for this sentiment to continue permeating throughout the markets.
Toppers
Follow us on Twitter @AbchurchComms
Thursday, 17 December 2009
Crisis Comms: Winning back Tiger's stripes
What would I advise Tiger do to win back his stripes?
1. Tiger should speak to no one for 12 months (though sadly this will not include his wife’s lawyers). Whatever he says will sound contrived and just get bulldozed now.
2. Play no golf for 12 months
3. Regain the sporting respect - return to golf in 2011 and win the US and British opens, proving he is the best golfer in the world
4. Give one interview to Vanity Fair magazine which has the biggest audience in the world (though the man in me is tempted to say Playboy)
5. Watch the sponsors roll back in
Simple
CJ
Follow us on Twitter @AbchurchComms
Tuesday, 15 December 2009
Murdoch’s Mexican stand off
Simone
Follow us on Twitter @AbchurchComms
Thursday, 10 December 2009
Abchurch is sky high!

Nick and I had our cameras to hand to record the momentous occasion.
We've already started to enjoy the panoramic views of London from our unique 16th floor 'Skybar' which is the perfect setting for a spot of lunch or afternoon tea.
We also have possibly the coolest reception chairs in London. See Nick below, um, literally shooting the lights out:

We've also had a photoshoot which has provided some funky shots for our new website which will be online in a few short days. In the meantime, enjoy the view!

Friday, 23 October 2009
Word of the week: Freedom of Speech
As the issue has escalated, publicity for the BNP is on the up. But with an increase in BNP popularity allegedly causing spikes in racial attacks, where is the line between freedom of speech and giving the BNP a sense of legitimacy? Opinions were starkly divided and while many did not agree that the party should be given a platform to voice their policies, if the BBC, as an impartial media outlet, begins to censor political stories it could have important repercussions for future political reporting and public trust in the BBC itself. Surely it is not the BBC’s place to tell the public what political views it should and shouldn’t listen to? And this certainly provided a forum for the public to openly challenge the party on its policies. And challenge, the public did with Mr Griffin providing weak and outrageous arguments in his defense. What the papers do agree on today, is that the appearance did not do the BNP any great favours and the vast majority of educated, open minded members of the British public are enraged by Mr Griffin’s words.
The key risk, however, comes if people with no particular affiliation to any political party and who do not consider themselves racist, hear the BNP’s arguments and find themselves agreeing with some of their other policies. If this starts to happen, giving the BNP a voice in the media could be very dangerous indeed.
Friday, 16 October 2009
Taking AIM
Jo and I put together a table that kept clients, Brulines, zamano and RCG very happy while speaking with experts from analyst and corporate finance communities. Jo went over and above the call of duty by donning black tie and greeting the guests as they arrived.
Abchurch had three short listed potential winners and, although none made the final cut, they were among strong company:
Best Performing Share
Futuragene – up 691%!
Best Communication Award
May Gurney Integrated Services plc
Best Use of AIM
Vertu Motors plc
Best Technology
Immupharma plc
AIM Transaction of the Year
ToLuna plc
Achievement in Sustainability
Modern Water plc
Best Research Award
Edison Investment Research
International Company of the Year
Asian Citrus Holdings Ltd
Best Newcomer Awards
Max Property Group
Entrepreneur of the Year
Chris Havemann, ResearchNow
Company of the Year
Abcam
The Winner of a Lifetime Achievement Award went to Peter Ashworth, head of Research at Charles Stanley.
Heather
Follow us on Twitter @AbchurchComms
Tuesday, 13 October 2009
CNB Seen
Mark
Follow us on Twitter @AbchurchComms
Friday, 9 October 2009
Word of the Week: Social Small Talk
Simone
Tweet-up: IPREX Portland

RossSullivan: #social_media - biggest shared hurdle by #IPREX firms is explaining ROI to clients. We will share are best solutions in days ahead. 4 days ago from mobile web
renzistone33: SM is best implemented thru SM audits, overall planning, tactic execution, monitoring and workshops/training. #IPREX now, wine... 4 days ago from UberTwitter
nettresults: Great intro to newsrooms by @codella at #IPREX conference and why every company needs one 4 days ago from web
codella: Thanks #IPREX for using the NewsCactus online newsroom - gr8 2 be w/ u today 4 days ago from TwitterBerry
DeborahatUlum: Google is your new "daddy" online. Love the online newsroom, thx @codella for coming to #IPREX! 4 days ago from TweetDeck
renzistone33: PR needs big, aligned ideas in changed economy. Good debate about differences in PR v. Advertising (or lack thereof). #IPREX 4 days ago from TweetDeck
renzistone33: Millenials want openness, recognition, responsibility, training, balance & opinions implemented. #IPREX 4 days ago from UberTwitter
nettresults: Ad agencies engage in a monologue - PR agencies engage a dialogue... interesting thoughts from #IPREX 4 days ago from web
codella: gr8 discussion about millennials at #iprex - an entitled, narcissistic generation - going to learn some hard lessons 4 days ago from TweetDeck
codella: Listening to org behavior expert John Barry of Positive Eye Consultancy at IPREX conf in Portland 4 days ago from TwitterBerry
vollmerpr: In Portland for IPREX mtg w/30 other top PR firms. Pinot Noir, good friends & great minds! 5 days ago from Tweetie
RossSullivan: Upbeat mood at #IPREX Portland meeting despite member firms experiencing revenue drops. #social_media depts are all the buzz. More Friday. 5 days ago from mobile web
Wednesday, 7 October 2009
E&Y Entrepreneur of the Year Awards
And the winners were...
Retail & Consumer Products
Sportswift Limited, a retailer of greetings cards and related products, trading as Card Factory
IT Services
Achilles Group, risk monitoring company
Business Services
Healthcare Locums, health and social care staffing company
Science & Technology
PayPoint, cash and internet payments company
Social entrepreneur
Steve Howard, Climate Change Organisation (launched in 2004 with 20 CEOs, Tony Blair and half the UK cabinet)
Media, Entertainment and Communications
Betfair, the world’s largest betting community and the pioneer of the betting exchange model
Master Entrepreneur
Michael Spencer, ICAP, the world’s leading interdealer broker and provider of post trade services to the wholesale financial markets
Young Entrepreneur
Arnab Nasu, Durham Scientific Crystals Limited
Support Services
Senergy Holdings, helps clients find technical and process solutions which enable the development of oil, gas and alternative energy projects
Consumer Services
Dr JD Hull Associates, the largest provider of private specialist dental care in the UK
Overall winner progressing to Monte Carlo for International Entrepreneur of the Year Awards 2010 is Michael Spencer, ICAP. I am already angling for an invitation!
I gained much insight into the workings of the entrepreneur’s minds with the common denominators being
- the ability to make things happen
- being persistent
In this difficult economic climate, it is clear that the surviving companies are those with solid market drivers and those that are cutting costs and investing in growth.
The evening was made especially fun with Master of Ceremonies Joanna Lumley who relayed her own entrepreneurial story with her hard-won, historic victory on behalf of the Gurkhas. Alluding to this success, David Mellor, while presenting one of the awards, said: “Why should Boris be the only blond bombshell in Whitehall….”
Heather
Follow us on Twitter @AbchurchComms
Monday, 7 September 2009
Abchurch on the move!
41 Lothbury is located in the heart of the City of London, 2 minute’s walk from Bank station and less than 5 minute’s walk from Liverpool Street station. It is also less than a minute’s walk from Abchurch’s soon-to-be new home on Old Broad Street.
The move was nothing if not exciting:
Marky Mark, Alex and Boz assembling the computer in our meeting area
Munch and Steve manage to escape the chaos for a moment
Jackie B ponders where to put all the files
The leopard is a long way from the zoo
Jo looks like she did something she probably shouldn't have done
Steph gets involved in some heavy lifting...
While Sir Alan takes a break!
Um, does anyone have a pen?!
Au revoir 100 Cannon Street!
And it's business as normal at 41 Lothbury.
Monday, 1 June 2009
Heather's IPREX Diary: Google
The presentations enlightened us to the vast variety of tools available to us with Google – tools that help PRs do Peer Group analysis and measurement and evaluation and some of which we use at Abchurch already. The ethos depends on the wisdom of crowds driving innovation. Many studies were used to exemplify the power of Google. Like Bloomberg, there is a distinct ethos at Google which all employees like and adopt.
Friday, 29 May 2009
Word of the week: £££ Sterling
Heather's IPREX Diary: The Expert's view

Harvey Greisman, Group Executive, Worldwide Communications of Mastercard was in the toughest boat since only last week President Obama called the CEOs and senior executives of all credit card companies to the White House. He had received an unprecedented number of letters from the US public complaining about the high level of credit card debt and the perseverance of all of them to push high rates onto sub prime people. Harvey’s advice was that “good corporate governance is a top driver in restoring trust among the public and reputation management is something all PRs should do”. He has a long way to go in restoring this trust.
Raymond Kerins VP of Worldwide Communications of Pfizer explained that the pharma industry spent too much time reacting and independent agencies should help in-house PR be more proactive. He added that operating in this heavily regulated industry meant they do need to be careful about using Twitter and other social media. They do however heavily utilise the likes of SERMO online – industry e-mags. His key messages were that they are now a $50 billion start up with new management, new focus, products that sell, with stability and cash. Strong points and well put.
With regards the use of social media, Barbara Pierce, Worldwide Comms Director of Kodak utilised social media to maximum effect when the Wall Street Journal print version put out misguided numbers. Perhaps more effective with a consumer brand, Barbara negated the WSJ comments effectively through Twitter, Facebook and YouTube.
Other speakers included General Electric, Swiss Re, Viacom and Bausch & Lomb. The panel overseer was the illustrious Jon Byrne, editor-in-chief of Business Week. I admire him most as co-author of Jack Welsh’s book: Jack: Straight from the Gut. He acknowledged that all the speakers’ companies have had an extremely tough ride in the down turn and that there is a propensity for journalists to focus on bad news. Restoring trust was paramount. There is a definitive need to educate the markets and he quoted that reputation management is the sum of the images. The images consist of Performance, Behaviour and Communication.
The Head of Comms from NYU sponsored this panel and wrapped up by quoting Abraham Lincoln: “Character is the Key; Reputation is the shadow.”
My own observation of in-house PR directors is they have to be self deprecating, bold when it matters and incredibly savvy.
Heather
Image courtesy of Matt Hamm on Flickr, through a Creative Commons License.
Thursday, 28 May 2009
The Low Carbon Economy

The world is on the edge of what US and EU Political advisor Jeremy Rifkin has dubbed ‘The Third Industrial Revolution’. This is a world in which we move away from traditional fossil fuel and uranium-based energies into a non-polluting, sustainable future for the human race.
In this new age investors are concerned not just with the impact that traditional commodities, such as oil, grain and minerals, have on a company’s profitability but also with factors such as the cost of carbon, sulphur dioxide, water and even holes in the ground. Indeed, Britain is widely expected to be routinely mining its landfill sites within the next decade to recover many of these valuable commodities whilst minimizing the energy usage and harmful emissions associated with extracting them from primary sources.
The investment agenda is no longer one solely of balance sheets and cashflow statements, however. Climate change concerns have fuelled the rise of Corporate & Social Responsibility in high streets and boardrooms across the world. This Triple Bottom Line approach to company reporting (financial, social and environmental) demands simple shorthands and metrics and there is none more convenient than ‘carbon equivalent.’ Hence the “low carbon economy.”
Research carried out in late 2008 amongst UK based fund managers for British Energy found that:
· 80% think that a carbon reduction strategy can have a positive impact on investor perceptions
· 2 in 5 believe that commitment to carbon reduction can have a positive impact on share price
· 25% see a growing media and public demand for carbon reduction commitment at the corporate level
The Carbon Trust’s March 2009 report ‘Global Carbon Mechanisms: Emerging lessons and implications’ reveals:
· The Clean Development Mechanism, specifically, has triggered over 4000 emission-reducing projects in developing countries
· It is likely to reduce carbon emissions by 2 billion tonnes by 2012
Climate Change Capital, just one of thousands of specialist environmental funds globally, has:
· over US $1.5 billion under management as of January 2009
· estimated that Clean energy (just one subset of the climate change market) was worth $148 billion in 2007
· predicted that current climate change needs require a future investment in clean energy of up to $45 trillion
No revolution is without its hazards, however. Indeed, many would argue that the focus on ‘low carbon’ has become an unhealthy obsession, with the same whiff of snake oil, get rich quick and too good to be truisms witnessed in the energy and silicon rushes of the first and second industrial revolutions. Hence the concept of “greenwash.”
One of Abchurch’s most important roles is to steer companies through this new communications landscape; taking carbon credit where it is due and avoiding tempting, but often meaningless hype. This experienced counsel, based on our team’s genuine earth science credentials, is just as true whether working with our intrinsically environmental clients, or with our broader customer base of companies who are simply playing their responsible part is a newly carbon-conscious world.
Image courtesy of Olof S on Flickr, through a Creative Commons License.
Heather's IPREX Diary: Bloomberg
Hosted by Makovsky, we took in the great sights of Bloomberg. The photograph depicts a wall of silhouettes, people with the same round heads and different clothes and stances. We are told by the guide that this represents the indoctrinated culture of Bloomberg, while each person retains their own individuality. During the tour of this phenomenal and highly lucrative private business, every corner showcased art, whether it was a cumulus cloud hanging from the ceiling or a spiral sofa or ornate fish tanks separating meeting rooms. It was a feast for the corporate eyes and what was most telling was the employees’ vast enthusiasm for the Group and the ease with which each person adopted the strict but innovative culture.
Serious discussion got under way with the three most senior editors and business management at Bloomberg. The main message was Speed and, internally, to know who is reachable and who is doing what. They receive a staggering 5,000 stories a day and it could be the Asian desk, the UK desk or the US desk picking up a story at any one time. Instead of focusing on geographic importance, the place is split into sectors and you could get a response from the tech guy in Asia as easily as the tech person in US. Social media was a big discussion with Bloomberg insisting it IS a social media. The trend means that things are not so much “off the record”, more “hope no one blogs this”!
Bloomberg customers are among the wealthiest and most prominent in the world ensuring that Bloomberg delivers real time news that moves markets.
Heather
Friday, 8 May 2009
Word of the week: Playing FTSE
Jack
Wednesday, 6 May 2009
New York New York
Always keeping an eye on green issues, we are looking forward to the kick off dinner with a discussion on PR opportunities surrounding climate change, featuring Andrew McKeon, Principal of carbonRational, a consulting firm which provides corporations with the tools for building sustainable enterprises.
The main event is a panel discussion starring eight heads of Corporate Communications at Top Fortune 500 global companies including GE, Pfizer and MasterCard. We will be asking how the global economic crisis is changing the way the world's biggest corporations communicate with their stakeholders. What do they see as major global communications issues now and in the future?
Most excitingly, the lovely team at Makovsky have organised one of the top Google Exec’s to talk about how Web 2.0 is changing the way we communicate across the globe. The talk will be followed by a tour of Googleplex East, the search giant’s NY HQ, complete with air hockey, pool tables, quizzically named ‘Google Snacks’ and giant exercise balls rolling across the office. What were we supposed to be discussing again…?
Heather
Friday, 1 May 2009
In the morning you know they won't remember a thing...
Part of Team Escape to Matrimony, CJ with a few of his City chums starred in and edited this fabulous video that was chosen by the public out of 40 other entries. The Grooms-to-be have won an adrenaline junkie’s dream, pushing themselves to the limit across a series of tough activities which include mountain biking, power boat racing, rock climbing, white-water rafting and more, all in preparation for the challenges of married life that lie ahead.
Abchurch wish them all the best of luck – they’re going to need it!
DJ Twitter

Journalists of all shapes, sizes, sectors and sources are jumping on the bandwagon to tweet their 140 (character) cents. From the Guardian, often known to be leaders on the media front, giving a continuous flow of international and regional news, to Lance Armstrong who is back in the saddle attempting to win a record 8th Tour de France, it seems there is no limit to the Twitterati, anyone can join its ranks these days.
But how could Twitter be going in the wrong direction? CNN has joined the debate arguing that with all the hype about Swine Flu, perhaps Twitter might be spreading misinformation and propagating fear. Those in the know could check out a reliable source like The Centers for Disease Control and Prevention Twitter feed for Swine Flu updates and I think as long as you’re not using Twitter for self diagnosis, whether you are letting people know that you are “just leaving work, need a drink!” or raising a question, “will the FTSE ever see 5,000 again?!”, Twitter is for everyone. Tweet on!
For those less in the know (and who haven’t read up on the Abchat blog), Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as ‘tweets’. Check out http://www.twitter.com/ to get started. Don’t forget to follow those of us at Abchurch, and just so you don’t get caught out, here is the Telegraph’s list of the top ten worst tweets.
@Chamonick
Word of the week: Swine

Jack
Tuesday, 28 April 2009
Growing Respect at the Growth Company Investor Awards
Friday, 24 April 2009
Word of the Week: Darling’s rickety bridge
Jack
Monday, 20 April 2009
Internationalising Environmental Solutions Conference
At the conference we saw an impressive number of high-calibre organisations, university centres, and investment incentives set up to promote environmental innovation and business development. Ending the conference on a high note, Abchurch was also mentioned in Hugh’s presentation as a preferred provider of PR services.
Justino & The Tsangaroo
Thursday, 9 April 2009
Word of the week

Jack
Friday, 3 April 2009
Word of the week: G20

Worryingly there is as much posturing amongst the aggrieved protest groups as between the world leaders, particularly within Europe. And with nine hours of discussion scheduled there is much more than a simple rearrangement required to satisfy the bated breath around the world. None more so than me looking rather drab and hoping I can get back into my uniform with renewed optimism. Pukka.
Jack
Image courtesy of suburbanslice on Flickr, through a Creative Commons License.
Thursday, 2 April 2009
Baker Tilly is Taking AIM
Although much reduced, AIM’s IPO and transaction total in 2008 outpaced almost all other growth markets as well as the main London market, and is only two IPOs behind the much larger NASDAQ.
AIM’s global reach was undiminished with three quarters of IPOs coming from overseas.
Secondary issues remain a key strength for the market with £3.2bn of further equity funding completed in 2008.
A minimum fund raising for IPOs is felt to be a better regulatory change than a minimum market cap specification due to fluctuations.
Recovery will be preceded by that of the larger caps. But stock picking those that will survive and benefit from disappearing competition on AIM will be the major incentive for investors.
The most popular benefits for an AIM listing were:
1. access to capital, profile, credibility
2. liquidity
3. facilitation of acquisitions
4. facilitation of exit for investors
5. tax breaks and incentives
- 72% of AIM companies have implemented cost cutting measures.
- More than half of investors reduced the proportion of funds invested in AIM stocks.
- 40% of investors believe the reduction in IPOs has increased the quality of the market.
- 65% of investors put a higher proportion of funds into secondary issues in ‘08 than ‘07 reflecting the continuing support for good AIM companies.
- 69% of companies and 67% of investors expect AIM to recover from the downturn in 2010.
- 82% of investors consider UK companies to be a more secure investment than their overseas counterparts.
- 51% of investors expect the IPO rate to level off at 100-150/ year.
The most important criteria for investment were:
1. good track record
2. good business plan
3. good management
4. strong balance sheet
5. realistic valuation
British Press Awards

- The Times won three awards including National Newspaper of the Year- Sam Jones of the FT was highly commended in the Young Journalists of the Year category but was pipped to the post by Tom Harper of the Mail on Sunday
- Digital Journalist of the Year was Dave Hill of the Guardian, the title that also picked up the Website of the Year Award
- Business and Finance Journo of the Year went to Stephen Foley of the Independent
- Gillian Tett of the FT picked up the coveted Journalist of the Year award for her early take on the economic meltdown
The hacks lived up to their alcoholic haze image but let themselves down slightly by giving their winning colleagues a standing ovation each time one them returned to a table with the relevant gong, but then sat and chatted whilst the International Journalist of The Year prize, won by Mohammad Sadegh Kaboudvand, went uncollected because he is doing a ten year stretch in an Iranian prison for the writings that won him the prize - shame on them for not acknowledging that.
There was hot debate on the table as to whether it was technically possible for the Mail on Sunday to win “Scoop of the Year” for its coverage of Ross & Brand. How you can “scoop” something that has already been broadcast on national radio tested the top media law brains!
Congratulations to the winners, a full list can be found here.
Bozzy

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Friday, 27 March 2009
Southwest have it all Rapped up
With this in mind, it is no wonder that US budget carrier Southwest Airlines is bigging up a member of staff who – to save putting himself to sleep having made the mind-numbingly boring safety announcement for the fifth time that day – decided to liven it all up Will Smith style to the delight of a passengers who posted the video on YouTube.
Thursday, 19 March 2009
Looking at liquidity on AIM
The findings note that there is a strong correlation with trading volume and the number of market makers supporting a company. A greater commitment by directors to engage with analysts and brokers can be well worth the time involved. There was a lot of emphasis put on corporate governance, since on average there ware more non-executive directors and separate Chairman and CEO roles in the most liquid companies. Happily, the most significant factor in liquid stock is NEWSFLOW. I quote: “Companies, especially smaller companies with little following, will see their shares trade and re-price only when something happens. By contrast, those that actively disseminate news and results should see trading volumes improve.” BDO continues to say although this takes quite a bit of management time, persistence does pay off.
Heather
Monday, 9 March 2009
GCI’s Spotlight on AIM
Companies valued below £20m: 71% (2007: 53%)
New Aim issues: 70 (2007: 222, 2005: 438)
Fund raising for admissions: £903m (2007: £6.25bn)
Delistings: 228 (2007: 224)
Total number of AIM companies: 1,550 (at year end 08)
Total market cap of AIM companies fell by 61% to £37.7bn (2007: £98bn)
2. Tepnel Life Sciences
3. Ramco Energy
4. Futuragene
Sector wise there has been great change. The oil and gas, mining and real estate sectors have fallen in value particularly whilst general financial pips all three to be the most populous and high value sector on AIM.
Friday, 6 March 2009
Word of the week

1. We knew about this and did nothing.
2. We didn’t know about this and we should have.
If all the indignation against Sir Fred was aimed at the government then there would soon be the change that is necessary to change the wider crisis. However Brown’s faulty triple regulatory structure of the Treasury, the Bank of England and the FSA seems yet again to be doing him the service of bouncing blame around until it loses its punch and drifts down on no one.
Friday, 27 February 2009
It's a girl!

Bozzy
Pedicabs at Midnight...

Janet Street-Porter and Zac Goldsmith hosted the evening, which was another great event by Vitesse. The Abchurch tables were jam packed with green heavy-hitters, including Charles Stanley, Matrix, Independent on Sunday, JPMorgan Cazenove, BBC, as well as Abchurch clients Proton Power Systems, EnergyMixx and Bluewater Bio.
Legal Abchum "Fewan Two" kept our tables amused, first by orchestrating a mid-speech chime of falling glasses – you rang Sir? - and then in a curiously Oedipal way referring to his wife as his mother. She should gate him!
Congratulations from Abchurch to all the winners!
Jo
Image courtesy of johnnyalive on Flickr, through a Creative Commons License.
Word of the week
Jack
'Why did nobody tell us?'
The role of the press: Davies argued that the bulletin nature of news prevents balanced stories and should reflect rather than disrupt wider opinion.

The ability to forecast crises: Willem Buiter (LSE) illustrated that history is hard enough to plot accurately and that global crises have never been forecast. He suggested that the requirement of the media to entertain inhibited any compelling warning.
The rank of financial press: any warnings that did appear remained in the business section ‘on p86’ as Brummer put it. Tett portrayed the City as unaware of the context of their industry which has led to the unforeseen impact of its demise. This ‘Bloomberg Screen’ mentality develops from the wider public’s distaste for the alphabet soup of finance.
The housing crash: Brummer demonstrated how the Mail had continually warned of a housing bubble. Davies suggested that since ‘05 sensible homeowners should have been wary of a bubble.
Financial PR: Tett and Howard Davies (LSE) described how the time pressures on journalists have assisted the growth of financial PR. They agreed that a PR serving the private interest of clients should not prevent a journalist publishing unbiased information.
Monday, 23 February 2009
Abchaps are hitting the award ceremonies with a whole New Energy

Justin and our very own “Tsangaroo” who head up our cleantech team will be donning their gladrags and hosting the Abchurch tables at this year’s event joined by clients and City friends, and Jo will be joining Vitesse Media.
Justin has insisted that we stick strictly to the dress code of “Black tie with a green twist” which is highly open to interpretation. An organic cotton shirt perhaps? A recycled bow tie from a charity shop? Something carbon neutral? Or as fashionista Jo has taken it to mean “a full on shiny green dress, a bit like a mermaid!” If you’re a guest of Abchurch, you’ve been warned!
With a win for one of our clients at last year’s event and a nomination for a different client in the same category this year, the cleantech team will be on the edge of their seats…
Friday, 20 February 2009
Team Abchurch make a Sterling effort at the Quiz
Heather and Toppers didn’t exactly lead the team to victory, but did provide much entertainment during the battle against the likes of Evolution, Fairfax, Noble, and RBS. Toppers’ music knowledge was invaluable, and we got an intriguing insight into what he was up to in the early 90’s…
A huge thank you to Sterling for such a fun night (although we missed PM desperately)!
Team Abchurch
Friday, 13 February 2009
Word of the week
Jack
Abchicks and the Twitterati
So what’s it all about?
Thanks @CommonCraft!
Twitter is such a great platform for communicating and sharing ideas and because each ‘tweet’ is limited to 140 characters people get to the point very quickly (and usually with a good helping of wit). This is really useful to gather and spread information fast. People were tweeting during the inauguration, various earthquakes, the Mumbai attacks, today’s Buffalo plane crash and much more. It’s a brilliant way of getting real time information from a variety of sources and Twitter is fast becoming a source for breaking news.
I won’t continue to extol the virtues of Twitter here, but I’ve been a glittering member of the Twitterati for nearly a year and these are the things I love about it:
• Connecting with people who are so interesting and helpful, but who I might never have otherwise come across
• It’s easier to follow a couple of hundred people on Twitter than read two hundred different blogs
• There’s a constant stream of new and engaging content, interesting conversations to join and useful web links. It simply doesn’t stop
• It’s great when you share something and someone on another continent who you have never met before replies. (I just had a reply from a Japanese seamstress in Tokyo who hand embroiders kimonos. Where would I ever meet her in real life?)
• If you have a bizarre question, chances are someone out there will have the answer.
• There is freedom to reply to anyone. While I would never write a letter to Stephen Fry, I’ll happily reply to one of his tweets and @stephenfry is brilliant at keeping a dialogue with his fans, as is @Schofe.
• It makes me laugh out loud at least once a day
• It’s totally current and these days, speed is your best friend.
But what use is Twitter to PR? There are already so many blog posts about how to use Twitter for business and it can help enormously with branding etc., but in terms of knowledge and relationships I personally find Twitter is a brilliant tool for helping me do my job.
Why?
• With all the national newspapers on Twitter, it’s a one stop shop for news feeds. By following national papers and other newsfeeds, I will often see as soon a story breaks.
• I also like to follow journalists, their tweets often have great tips for PRs pitching ideas by virtue of the fact that they regularly tweet about how PRs screw up. Note to self: don’t do that. Journos also tweet about stories they are writing or questions they need answered. @charlesarthur and @harrymccracken are great journalist Twitterers
• I follow loads of industry channels so I get a constant stream of industry news – great for keeping me informed of issues that might be relevant to my clients.
• I also follow many media and tech trailblazers like Michael Arrington @TechCrunch and @GuyKawasaki – those guys that were using Twitter years ago are the ones who will decide which apps will take off tomorrow.
• Other PRs are also great to follow, they often point to interesting blog posts or other sites and the seasoned pros have great tips that are so useful. Their anecdotal industry chat is also pretty amusing. It’s amazing what you can fit into 140 characters.
In case you can’t tell, I'm a pretty huge advocate of Twitter! I’m not using all the features and functionality yet and I still think it’s great, so the possibilities are probably endless. I totally get a kick when I am followed by massively influential people like @stephenfry and @barakobama (and also for those in the know, @guykawasaki, @scobleizer and @chrisbrogan). They care about what I have to say and I think therein lies the greatest benefit of Twitter. It gives you a voice, and it gives you an audience. As long as you play by the rules, it seems like win-win to me.
Simone
@accidentalsci