Some may deem this move to have been a risky one by the affable President, but it is arguable that where there is risk there is also gain when appearing on a show that draws in 30 million viewers. Obama has been trying to promote the Affordable Care Act known as Obamacare, and what better way to reach out to young and politically indifferent Generation Y who are more inclined to support it than through their favourite medium: social media?
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| Barack Obama signs the Patient Protection and Affordable Care Act at the White House - Pete Souza |
With access to such a large and influential audience, appearing on the show for six minutes and gaining the opportunity to urge young people to sign up for health insurance at the website healthcare.gov was a remarkable success for Obama. Furthermore it generated significant social media attention as it went up online.
The message the business community can take from this week’s appearance is that too often business leaders are too reticent to engage with social media, deeming the risks too high. The opposite is true, and the more bold a company is and the more outspoken a Company’s CEO is, the more likely it is to make an impact and get its message heard.
On Thursday one Abchap was invited to have tea with the FT to talk about Abchaps’ favourite topic: video and multi-media! Abchurch was delighted to be invited to this round-table discussion to share our insights on how to make content more engaging and accessible. We can’t stress more about the effectiveness of using videos in communicating the true essence of a business to the wider audience.
Abchurch also never tires of hosting our well-received market lunches. On Tuesday, advisers from SP Angel, MXC Capital, WH Ireland, Fasken Martineau, Deloitte, Grant Thornton and Investec came and shared their insights on the current happenings in the increasingly heated market.
One of these lunches had a particular theme, with advisers from Liberum Capital, Pinsent Masons, CICC (UK), and Allenby Capital attending to discuss business in relation to China. The Abchaps enjoyed sharing their views on how the perception of Chinese companies continues to evolve among investors, in part thanks to improved communications!
This week, WH Ireland made a top-level appointment as Dan Cowland was appointed Finance Director and member of the Board. Dan joins WH Ireland from Shore Capital, having gained a wealth of experience at Macquarie Bank and Lehman Brothers in the past. Cantor Fitzgerald also gained two new advisers in the forms of Tobias Woerner and Howard Prince-Wright; they had previously held roles at Antenna Group and Saxobank (respectively).
Earlier in the week, Field Fisher Waterhouse announced that Philip Abbott has become a partner of the firm’s Finance division. Philip is a specialist in funds finance, real estate finance and restructurings sectors and has formerly worked for Simmons & Simmons.
"Millennials": Also known as Generation Y, Millenials are the demographic group following Generation X. Commentators use birth years ranging from the early 1980s to the early 2000s.
Whilst the ExCel Centre in Islington may be full of City speak during the week, at the weekend it becomes the site and haunt of London’s magical and mythical caricatures. Head up to the ExCel Centre this Saturday for the London Super Comic Convention, to include panel discussions, autograph session and publisher reviews.
This Sunday will be St Patrick’s Day; Abchurch forecasts showers of green and a rather jollier than usual vibe. Head on down to Piccadilly for the Parade and Festival, formed around the theme of “World of Dance”. Look forward to a headlining act by Riverdance and a performance from the cast of West End musical “The Commitments”.
If you would prefer to avoid the crowds of the City, why not head out to the Country with the Country To Country Festival. This two-day indoor festival brings the music of Nashville to Greenwich in London’s O2 arena with appearances from Zac Brown Band and Brad Paisley.
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