This week has seen other high profile Twitter hijacks with the famous hacker group, Anonymous (@Anon_Central) even becoming a victim! One has to worry when a Twitter account which is run by a hacker gets hacked itself. Also during the week, Jeep, and Jeremy Clarkson’s Twitter accounts were targeted by hackers, prompting technology security experts to inform users to make their passwords more sophisticated. Anonymous was in the news for most of 2012, however some experts believe its influence is starting to dwindle with new links between cyber crime and China, and some key Anonymous members have now been arrested.
The Twitter hacks for the likes of Burger King and Clarkson do not really represent a PR disaster as with both incidents it was blatantly obvious that someone had hacked their accounts and the matters were dealt with in a timely manner. A great infographic from social media monitoring company Synthesio showed that actually there was a net benefit to Burger King which acquired 30,000 new followers in just one day and there was a 300% increase in conversations in which Burger King was mentioned. The PR for Anonymous however, is a little bit more of a disaster as the number one hacker in the world has been hacked! How does Anonymous recover from this? Let’s hope it does not feel the need to prove itself by going on an all out attack!
On Thursday, Anna jetted off to New York to join the IPREX Global Leadership Conference hosted by Makovsy - we look forward to her reporting on what she learned when she returns next week.
Oh, and don't forget the Oscars on Sunday night!
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