Tuesday 6 April 2010

Five-minute Abchat: Florence Fox-Andrews, Abchurch Intern

This week we grilled our latest Abchurch Intern, Bristol University student Florence Fox-Andrews, on the Intern program, what she enjoyed and any words of wisdom she has for prospective applicants.

What did you want to be when you grew up?
When I was younger I was absolutely obsessed with the Famous Five and all of Enid Blyton’s books. I loved reading and watching murder mysteries, especially Midsomer Murders. When I grew up my dream was to become a detective and solve crimes, I think probably quite strange for a 9-10 year old!

Why did you apply to be an intern at Abchurch?
I had the opportunity to apply for some work experience at Abchurch and jumped at the chance. I wanted to experience working in the City first hand and Abchurch has allowed me to gain an insight into the workings of Financial PR and City life.

Describe your role in ten words or less (if that’s possible!):
I have been doing some administration work, sitting in on meetings between clients and analysts, and been annoying everyone with questions! I didn’t have to make any coffee while I was here – which is lucky, my coffee making is pretty poor!

If I wasn’t talking to you now, what would you be doing?
I would be researching new investor and trade magazines and inputting information such as feature deadlines, when it goes to press, notes on circulation etc. onto an Excel Spreadsheet for the Company’s records.

What is the most interesting thing about the program?
I find the diversity of all the different clients fascinating and I have gained an understanding of the role Financial PR plays in the development of growing companies, whether private or listed, and the important relationships forged with media and analysts which are crucial to communicate key messages.

Did you have any ideas about PR that you found weren’t (or were) true?
There is the rumour that PR companies exist to manipulate and fabricate stories. Having never experienced PR before, I assumed this was true. However, after working with Abchurch and experiencing the day-to-day work, I can now understand and appreciate how communicating a clear and consistent message is vital in the role of Financial PR.

What advice would you give to someone who wants to be an Intern at Abchurch?
My advice would be that - as well as an interest in the media and PR - you have to be ambitious and confident. As long as you are friendly, enthusiastic and energetic and willing to put in time and effort, you will be certain to achieve the results you wish.

For more information and an application form for our Internships, please contact recruitment@abchurch-group.com

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